Our Mission

At the heart of our comprehensive agricultural initiative lies the Dirty Clean Food (DCF) business unit—a strategic collaboration with regenerative farmers that redefines conventional paradigms in the food supply chain.

Operating under the Dirty Clean Food brand, we proudly spearhead the creation of premium beef, lamb, poultry, and pantry staples in partnership with regenerative farmers. Our diverse distribution network spans independent grocery stores, Coles Local, and some of Western Australia's most esteemed fine dining establishments.

Going beyond traditional models, Dirty Clean Food extends its reach through an online store, offering homeowners access to a digital realm where they can delve into the narratives behind our regenerative farmers and discover a thoughtfully curated selection of products. This platform serves as more than a marketplace; it's an immersive experience, connecting consumers directly with the regenerative roots of their food.

Dirty Clean Food

Dirty Clean Food

By streamlining supply chains and eschewing the overheads associated with brick-and-mortar retail, Dirty Clean Food ensures that regenerative farmers receive a premium for their commitment. This not only champions sustainability but positions us to provide consumers with exceptional products at competitive prices.

At the core of Dirty Clean Food is a commitment to reshaping the landscape of food production and consumption. As a critical part of our business ecosystem, you're not just supporting a venture; you're becoming part of a movement that champions regenerative farming practices, embraces digital innovation, and transforms our relationship with food.

Join us as we pioneer the integration of regenerative agriculture into the fabric of the food industry, creating value for all stakeholders involved—farmers, consumers, and the communities we serve. Together, let's cultivate a future where sustainability and exceptional products harmonize to shape a more resilient and mindful food system.