Our Mission
At Wide Open Agriculture, our mission is to create a range of great tasting and high performing plant protein ingredients.
We are focused on developing alternatives to pea and soy that improve outcomes for:
- Customers
- Food Manufacturers
- Farmers
We see a global movement for greater inclusion of plant proteins in daily diets. We also see compromises in existing offerings and believe that there are better alternatives. By developing better end markets, we see plant proteins as a positive force for change in the agriculture industry, where lupins can play a key part in reducing emissions and improving agricultural systems.
Wide Open Agriculture champions farmers, embraces biodiversity, and prioritises soil health (we call this approach Regenerative Agriculture) to create crops that develop into the highest performing plant proteins in the market.