People are seeking meaningful food at affordable prices.
Our efforts are focussed on delivering healthy, nutritious, fresh and affordable food.
We know that food buyers are seeking food that is grown in a way that allows the natural environment to flourish and grow. Our greenhouses will allow previously cleared land to be returned to native vegetation. The vegetation will act as a refuge for native birds, marsupials and insect life. Restoring biodiversity will increase the resilience of our land and waterways.
A central tenant of how we operate is building community around our business. Our employees will be presented with a safe, productive and diverse work environment that is accompanied with a staged, reward program. The reward program will offer our staff training opportunities and housing support. Long-term employees will be encouraged to identify new, agricultural enterprises that align to our long-term vision of delivering 4 returns in the Wheatbelt.
Our aim is to inspire confidence in all food buyers that nutritious, affordable and fresh food can be produced in the Wheatbelt. Our hope is that we encourage more innovative ideas to the agriculture sector across the Wheatbelt.
We will produce food in a way that delivers 4 returns, but remains affordable to the buyer. We will adopt technologies that are non-harmful to the environment and the community that surrounds them. Our food systems will be water-secure and resilient to climatic variability. This will ensure consistent, regular supply of fresh, local foods from the Wheatbelt.
Creating opportunities to support changes in farming practices and systems.We have spoken to farmers across the Wheatbelt and have heard a consistent story – they are ready for change; change that allows producers to farm with lower risk and improved productivity; to farm in a way that encourages their children to return to Wheatbelt communities, and protects the natural assets of their land. Our approach allows existing and new farmers to apply innovative solutions that deliver meaningful change. To allow transition we have identified four key approaches. Our process has identified the need to –
- Attract impact investments (and to list on the Australian Stock Exchange) to access equity that can be utilised by farmers to transition to innovative farming systems that are profitable, build community and protect their local ecosystems.
- Focus on building community around areas of agricultural production, and develop a vertically integrated company. This will provide us with an opportunity to build a network of like-minded farmers and to deal directly with buyers.
- Maximise the value of water – through surface water catchment and storage, protecting soil health and high-value crop selection.
- Develop a food brand for 4 returns, through producing, delivering and supplying premium food to Australian and export markets. We aim to become a ‘price maker’ for premium vegetables, cereals and livestock produced in the Wheatbelt.
Impact investment in the Wheatbelt.The Wheatbelt is a place that offers investors the opportunity to gain financial returns alongside social and environmental outcomes. The true potential of the wheatbelt is coming to light.
- 150,000 square kilometres of land that is relatively cheap and governed by Australia’s legal system.
- Access to existing educational, health and transport infrastructure.
- Proximity to growing Asian markets that urgently require new sources of food.
- Ability to attract well educated and motivated work force, including new and existing Australians.
The Wheatbelt is a place that offers investors with the opportunity to gain a financial return alongside a social and environmental outcomes.Our approach is not in competition with existing conservation and social programs in the Wheatbelt. But rather, our approach offers an alternative. An approach built around the need for investors to make a fair financial return, whilst supporting a natural and social outcome. This approach is commonly referred to as ‘impact investing’. We believe, and have proven in our past businesses, that impact investing offers a proven approach for businesses to make a profit and provide positive outcomes for the surrounding environment and their community.
Critical challenges present immense opportunitiesThe Wheatbelt is facing critical challenges that deserve the attention of impact investors.
The challenges include –
- Excessive over-clearing – more than 75% of the total land mass has been cleared of remnant vegetation.
- Rapidly declining and aging population – the Wheatbelt has a massive age gap between 18 – 45 years of age. More than 18% of farmers are aged over 65 years of age.
- Loss of social and built infrastructure – Primary schools across the Wheatbelt are facing closure. The loss of the primary school is the death of the local community.
- Declining soil health and productivity – farmers are facing declining productivity accompanied with spiralling inputs costs. Soil health has been identified as a key factor in declining productivity.
In the wake of this decline, we can identify the rising opportunity to create something new.
The opportunities include –
- Available land at affordable prices
- Built infrastructure vacant and available for repopulation
- Aging population seeking a viable succession plan
- New generation seeking inspiration and change